We employ the 1000:1 exchange rate, which means that 1000 CowCoins equals $1.
For instance, to redeem your points for a $10 gift card, you will need 10,000 CowCoins. For a direct $20 Visa withdrawal, you’ll need 20,000 CowCoins - you get the drift.
If you want to look at it another way, a single CowCoin is worth $0.001.